The anniversary of 9/11 always brings forth a flood of emotions and weighs heavily on our hearts. This touching commercial, aired only once, is bound to stir up profound feelings. In this Budweiser ad, the iconic Clydesdales take center stage, honoring the lives lost on that tragic day.
The commercial kicks off with horses galloping through a field, getting ready with their gear before pulling a wagon out of a barn. They embark on a journey along a snow-covered countryside road, leaving spectators in awe as they pass by.
The scene shifts to a cityscape as the horses cross the Brooklyn Bridge into New York City, with the skyline looming ahead. A close-up of one of the Clydesdales’ faces is followed by a breathtaking view of the Statue of Liberty.
As the music crescendos, the horses bow before the iconic landmark, leaving viewers profoundly moved. Airing during Super Bowl XXXVI on February 3, 2002, the commercial remains etched in our memories and resurfaces online every year on this solemn anniversary.
The creative team at Anheuser-Busch faced significant challenges, securing approval from members of Congress, the advertising community, and then-New York Mayor Rudy Giuliani. Bob Lachky, former executive vice president of Anheuser-Busch Global Creative, reflected on the hurdles and the profound experience of filming in New York City post-9/11.
An updated version of the ad aired on September 11, 2011, marking the tenth anniversary of the attacks. Viewers who shared their thoughts on the original commercial expressed a deep emotional connection, with many advocating for its annual airing without any alterations.
Some viewers shared personal stories tied to the tragedy, recounting tales of loss and remembrance. One commenter even recalled being present during the filming of the final scenes, highlighting the overwhelming emotional impact on everyone involved.
The Budweiser advertisement stands as a poignant tribute to the resilience and unity of the American spirit in the face of tragedy, serving as a powerful reminder to never forget.