Budweiser and the Super Bowl: A Legendary Partnership
The Super Bowl is more than just football; it’s an American tradition where epic moments unfold on and off the field. For decades, Budweiser has been a key player in the commercial lineup, creating ads that tug at our hearts, make us laugh, and sometimes even bring us to tears. This year is no different, as Budweiser’s 2025 Super Bowl ad, “First Delivery,” has already taken the internet by storm.
With its signature Clydesdales front and center, Budweiser continues its legacy of unforgettable Super Bowl commercials. However, this year, it’s not the majestic adult horses that steal the spotlight—it’s an adorable, determined foal with a mission.
Introducing “First Delivery”: A Story of Determination and Heart
Budweiser’s 2025 Super Bowl commercial, aptly titled “First Delivery,” features a young foal eager to prove himself. The ad opens with the familiar sight of the iconic Clydesdales preparing for a beer run to town. The camera pans to the foal, who watches longingly as the older horses gear up for the journey. His disappointment is palpable when he realizes he’s too small to join the team—but fate has other plans.
As the Clydesdales trot away, a Budweiser keg accidentally rolls off the wagon. The foal spots the mishap, and despite his small stature, he takes on the challenge to deliver the keg himself. What follows is an adventurous, heartwarming journey filled with obstacles, perseverance, and the pure determination of a little horse with a big heart.
A Commercial That Captivates: The Viral Reaction
Budweiser released the ad online ahead of the big game, and it quickly amassed over 730,000 views on YouTube within days. Fans couldn’t get enough of the adorable foal, with many expressing their emotions in heartfelt comments:
“I’m getting too old for this, folks. I cried ALL the way through this. I found it SO touching… the little guy with a big mission. Awesome!”
“The Clydesdales are always a must to watch. They’re so beautiful. Thanks, Budweiser, for another great commercial.”
“This is a genius commercial. I can’t quit watching it. Not only is the little horse cute as a button, but the script is amazing. His puzzled look at which fork to take, his little whinny when he goes over the falls. It’s all perfection!”
The overwhelming response highlights how Budweiser’s storytelling continues to resonate with audiences across generations.
Why Budweiser’s Super Bowl Ads Always Win
Budweiser has mastered the art of Super Bowl advertising by tapping into universal themes of loyalty, friendship, and perseverance. Their commercials often feature simple yet emotionally charged stories that connect with viewers on a personal level.
The Clydesdales, with their majestic presence, have become synonymous with Budweiser’s brand. Whether they’re pulling wagons through snowy landscapes, reuniting with old friends, or, in this case, inspiring us with a young foal’s first adventure, these horses symbolize tradition, strength, and heart.
Behind the Scenes: Crafting “First Delivery”
Creating a memorable Super Bowl commercial is no small feat. The production team behind “First Delivery” focused on capturing the foal’s journey in a way that was both cinematic and relatable. Every detail, from the scenic landscapes to the foal’s expressive eyes, was meticulously planned to evoke emotion.
The ad’s success is a testament to the power of visual storytelling. Without a single line of dialogue, the commercial communicates a universal message about courage, determination, and the importance of never underestimating the underdog—or in this case, the under-foal.
The Power of Nostalgia: Why We Love the Clydesdales
For many, Budweiser’s Super Bowl ads evoke a sense of nostalgia. The Clydesdales have been a staple in American culture since the 1930s, first introduced to celebrate the repeal of Prohibition. Over the years, they’ve become more than just marketing icons; they represent heritage, hard work, and the timeless appeal of tradition.
By featuring the foal in “First Delivery,” Budweiser taps into that nostalgic connection while introducing a fresh, heartwarming perspective. It’s a brilliant blend of the old and the new, reminding us why we fell in love with these commercials in the first place.
Fan Reactions: Social Media Lights Up
In today’s digital age, Super Bowl commercials aren’t just for TV audiences—they live on through social media, sparking conversations, memes, and emotional reactions.
On Twitter, fans shared their thoughts:
“Budweiser did it AGAIN. This commercial had me crying in the first 30 seconds. That little foal is the hero we all needed! #SuperBowl2025”
“Okay, but why am I crying over a baby horse delivering beer? Budweiser, you owe me tissues. #FirstDelivery”
Instagram and TikTok were flooded with reaction videos, with people filming their emotional responses to the ad. Some even shared clips of their pets reacting to the foal on screen, adding to the viral charm.
The Cultural Impact of Super Bowl Ads
Super Bowl commercials are more than just advertisements; they’re cultural events. Brands spend millions of dollars not just to sell products but to create moments that people will remember long after the final touchdown.
Budweiser understands this better than most. Their ads don’t just promote beer; they tell stories that resonate with audiences on a deeper level. Whether it’s the bond between a man and his dog, the journey of a lost puppy finding its way home, or a foal determined to make his first delivery, these narratives stick with us.
What Makes “First Delivery” Stand Out?
While many Super Bowl ads rely on celebrity cameos or over-the-top humor, “First Delivery” stands out because of its simplicity. It doesn’t need flashy effects or punchlines to capture attention. Instead, it relies on:
- Emotional storytelling: The universal theme of perseverance resonates with people of all ages.
- Relatable characters: Even though the protagonist is a foal, his determination mirrors the struggles we all face when trying to prove ourselves.
- Stunning visuals: The breathtaking cinematography adds to the ad’s emotional impact.
The Legacy Continues: Budweiser’s Commitment to Quality Advertising
Budweiser’s success with Super Bowl ads isn’t accidental. It’s the result of a consistent commitment to quality, creativity, and authenticity. Each year, they manage to strike the perfect balance between tradition and innovation.
With “First Delivery,” Budweiser not only honors its legacy but also sets the bar high for future Super Bowl commercials. It’s a reminder that sometimes, the simplest stories—told with heart and sincerity—are the most powerful.
Final Thoughts: Why “First Delivery” Is a Super Bowl Win
As the big game approaches, one thing is clear: Budweiser has done it again. “First Delivery” isn’t just an ad; it’s a story that captures the spirit of determination, the charm of tradition, and the magic of Super Bowl Sunday.
Whether you’re a die-hard football fan or just here for the commercials, this heartwarming tale of a foal with a mission is bound to leave an impression. It’s a testament to the enduring power of great storytelling—and proof that Budweiser truly is the king of Super Bowl ads.
So grab a cold one, gather your friends, and get ready to be moved. Because if you love a good Budweiser Super Bowl commercial, this bud’s for you.
